Driving growth across Spanish-speaking markets, the full-time remote Growth Marketing Specialist for LATAM will develop and execute localized marketing strategies, manage multichannel campaigns, and collaborate with global teams to enhance market share and revenue. Key responsibilities Develop a strong understanding of LATAM markets, including local exam systems and education structures Adapt global messaging to local cultural and linguistic contexts for regional relevance Plan and execute multichannel campaigns across various platforms, optimizing for acquisition, activation, and retention Required qualifications 3+ years of experience in digital marketing within SaaS or B2C sectors in Latin America Strong understanding of multichannel marketing dynamics, including region-specific channels like Meta and WhatsApp Experience in developing and implementing marketing strategies with localized messaging Analytical mindset capable of designing impactful initiatives with limited data Fluency in Spanish and English; proficiency in Portuguese is a strong plus
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